About Us

At Toffi, we help American employers solve one of today’s toughest business challenges: finding and keeping dependable workers.

In industries like manufacturing, warehousing, retail, and hospitality, high turnover, no-shows, and unfilled roles make it harder to run a successful business. Meanwhile, millions of people in this country are ready to work—but are too often overlooked.

Founded in Milwaukee, Toffi connects companies with two of the most underutilized talent pools in the U.S.: military veterans and people reentering the workforce after incarceration. We make it easier for employers to hire motivated, work-ready candidates, and we surround those workers with the support services they need to succeed long term.

We help businesses build stronger teams while giving job seekers a fair shot at building a better future.

Meet the Founders

Eli Rivera
A former hospitality leader turned changemaker, Eli built Toffi (f/k/a The Way Out,) to ensure people are valued for their skills, not judged by their past. He brings lived experience, industry insight, and a deep commitment to equity.

Ruben Gaona
A U.S. Navy veteran and workforce innovator, Ruben draws on his background in military leadership and reentry advocacy to design solutions that deliver long-term hiring outcomes. He is currently the Executive Director of My Way Out, a nonprofit provider of re-entry services for justice-impacted individuals.